Yes, Bulgaria | The Jewish Week | Food & Wine

Yes, Bulgaria

Yes, Bulgaria


Bulgarian's kosher wines are now available in the U.S.

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A few decades ago the wine region that some western Europeans looked toward for value wines was, perhaps surprisingly, Bulgaria. A Balkan nation located just north of Greece and Turkey whose eastern border is the Black Sea, Bulgaria has been a wine-making country for thousands of years. Since at least 2009 one major Bulgarian producer entered the kosher wine market, and they are now available in the US kosher market too.

Back in the 1970s and 1980s, Bulgaria pulled off something of a minor economic miracle through its wine industry. Back then, the Bulgarian state wine monopoly overcame the fact that Bulgaria offered no real domestic wine market, and featured few exciting indigenous grape varietals, by selling most of its wine to the Soviet Union. They also systematically planted and replanted beloved and familiar grape varieties: Cabernet Sauvignon, Merlot, Pinot Noir, Chardonnay, Sauvignon Blanc, Traminer, and Riesling. At one point in the 1980s, Bulgaria was the world’s second-largest producer of wine in terms of sheer volume.

Alas, the anti-alcohol policies of Mikhail Gorbachev took their toll rather quickly, resulting in a massive drop in demand and the immediate neglect of Bulgarian vineyards. Total Bulgarian wine production in 1990 was only a quarter as much as in 1985. The wineries and vineyards were unsystematically privatized in the 1990s, which resulted in many of the properties being split up and handed over to folks who had little interest in winemaking. Both quality and quantity suffered and Bulgaria lost out in market after market to better made, good value wines from South America and elsewhere.

Bulgarian winemaking went into a tailspin and has only recently begun to recover through the influx of new investment and the energy of a new breed of winemakers.

It hasn’t been an easy process. It took one winery 3 years of haggling with nearly a thousand landowners to put together a 500 acre vineyard. Early on the wines reflected the youth of these new vineyards. But the quality has been improving due in part to motivated wineries and hired consultants, such as the renowned French “flying winemaker” Michel Rolland. Indeed, Rolland was hired by Jair Agopian, owner of both Telish Wine Cellar and the Castra Rubra Winery.

Established in 1960 and privatized in 1996, Telish was bought by Agopian in 1999. Under Agopian, the Tellish Wine Cellar specializes in the production of European varietals and has managed to become one of the leading Bulgarian wine producers, with an annual output of 1 million bottles. Telish wines are exported around the globe now.

Two Telish kosher wines will hit the U.S. market anytime now: The Pendar 2010 (around $15), is a blend of the indigenous Bulgarian varietal Rubin along with 45 percent Merlot. It shows significant savory notes along a frame of blueberry and dark fruit flavors with some chocolate and spice. The Castra Rubra Via Diagonalis 2010 (around $15) is a Merlot and Cabernet Sauvignon with 5 percent Rubin and 5 percent Mavrud (another Bulgarian grape) blended in. It begins with jammy dark fruit flavors with some vanilla and spice leading into an interesting, medium bodied, well-made composition accented with earth and leather.

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