Park East Moves Further East | The Jewish Week | Food & Wine

Park East Moves Further East

Park East Moves Further East

Upper East Side establishment moves to First Avenue

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Park East Kosher Butchers and Fine Foods, an Upper East Side institution for 55 years, will relocate to First Avenue between 89th and 90th streets in the coming weeks from its current home on Second Avenue between 84th and 85th.

The new 2,350-square-foot store will boast an on-premise bakery making Jewish delicacies from challah to babka as well as a sushi department.

Co-owner Michael Kane said that with the lease ending on his 1,500-square-foot space on Second Avenue, he searched for a larger one to offer an “improved experience for the customer.”

“I always aspired to go to the next level, and this is my next level,” Kane said. “It’s always good to reinvent yourself I've found, in retail.”

Pressure to compete with nearby Prime Butcher Baker, Fairway, and Whole Foods was not a factor, Kane said, noting that he ships food across the country and delivers to the Hamptons and New Jersey. “I don’t really look at what my competition is doing,” Kane said. “In today’s computer age, it doesn't really matter where you are.”

Upper East Side resident Hannah Miller, 27, was “very excited and intrigued” to learn the new store would sell sushi. While she sometimes shops at Park East for Shabbat, she and her fiancé would likely go there more often for fresh baked goods. “We were just saying that other than By the Way [Bakery], there’s no parve kosher bakery in this area, which is crazy because there are so many Jews around here. I’m surprised there’s nothing non-Zomick’s that’s a parve alternative.”

Park East opened in 1962 on Madison Avenue and 85th Street, where it remained until 2001, when it moved to Second Avenue.

Of the 240,000 Jews in Manhattan, according to UJA-Federations Jewish Community Study of New York: 2011, the latest census of New York’s Jewish population, as many as 70,000 live on the Upper East Side. According to the Kehilath Jeshurun Kosher Restaurant List, the community sustains eight kosher restaurants.

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